Princess is the premium cruise line I most consistently recommend for Alaska, the Mediterranean, and multi-generational family groups. The new Sphere-class Sun Princess is a genuine step up — Conde Nast Traveler named her the number one mega cruise ship two years running — and the MedallionClass technology makes the onboard experience remarkably seamless. Princess sits in a sweet spot between mass-market and luxury: better food and service than the big volume lines, but without the formality or price premium of the ultra-luxury tier.
Princess Cruises has evolved from a single chartered ship sailing to Mexico in 1965 — and a starring role as the inspiration for “The Love Boat” — into one of the world’s most respected premium cruise lines. With a fleet of 17 ships sailing to over 380 ports across all seven continents, Princess offers an itinerary breadth that few competitors can match, with particular strength in Alaska, where the line’s Denali-area lodges and rail connections create seamless land-and-sea packages that remain the gold standard.
The introduction of the Sphere-class Sun Princess in 2024 marked a pivotal moment for the brand. At 177,882 tonnes and carrying 4,300 guests, she introduced The Dome — a spectacular geodesic entertainment space — the multi-level, glass-wrapped Piazza, and new Reserve Collection staterooms with exclusive dining and lounge access. Sun Princess earned the number one ranking among mega cruise ships in the Conde Nast Traveler Readers’ Choice Awards in both 2024 and 2025, and her sister Star Princess followed in late 2025 with further refinements including expanded dining venues and an enhanced SkyDeck.
The fleet-wide MedallionClass technology is another defining differentiator. The wearable OceanMedallion device enables touchless cabin entry, real-time location of travel companions, on-demand food and drink delivery to anywhere on the ship, and personalised service that anticipates guest preferences. It is the most ambitious technology platform in mainstream cruising and, when it works well, genuinely transforms the onboard experience by removing friction from everyday interactions.
Princess occupies the sweet spot of the cruise market — more polished than mass-market lines, more relaxed and accessible than ultra-luxury brands. The dining programme spans elegant main dining rooms, speciality restaurants including the excellent Crown Grill steakhouse and Sabatini’s Italian, and the inclusive casual options that keep mealtimes flexible. Entertainment ranges from Cirque Eloize productions to Movies Under the Stars on the open-air screen. For travellers who want quality, variety, and a welcoming atmosphere without formality or pretension, Princess consistently delivers.
Tell us your travel dates and our Princess Cruises specialists will create a tailored proposal.
